Career
A decade of building things that last.
Ten years managing enterprise accounts at director and C-suite level, across SaaS and retail technology. The full story, in order.
Ten years managing enterprise accounts at director and C-suite level, across SaaS and retail technology. The full story, in order.
Appointed as Account Director, Hospitality, joining September 2026. Responsible for managing and growing a portfolio of enterprise accounts in the hospitality sector across the UK and Europe, operating at director and C-suite level.
Sole commercial owner across a portfolio of enterprise retail accounts in the UK. Auror provides AI-powered retail crime intelligence, covering Subject Recognition and ANPR product lines. Full relationship lifecycle management across some of the UK's largest retailers, from onboarding through to renewal and expansion.
Joined as employee four at a retail technology startup with no commercial function, no team, and no playbook. Left five and a half years later as Global Head of Accounts, having taken five promotions across the journey.
Built the account management function from the ground up: processes, playbooks, team structure, and hiring. Grew the account base from zero to twelve strategic global enterprise accounts across the UK, Europe, USA and Canada. Led a team of twenty across account management, partnerships and operations, with partner relationships spanning 350+ retail locations.
Led night sortation operations of up to 200 people through two direct line managers at the Dartford fulfilment centre. Designed and implemented a reporting and performance process that was subsequently adopted across all UK Amazon sites.
Joined the Royal Mail graduate scheme straight from university. Managed teams of 30 to 150 across Essex delivery stations. Improved annual engagement scores by 11%+ year-on-year. Recognised as a top performer in the graduate cohort.
After a decade managing enterprise accounts, I've developed a framework for how I think about partnership health. Every account I've ever built or rescued comes down to three dimensions of trust operating simultaneously.
Read the framework and take the scorecard →Examples that give some context to how I work, not just what I've done.
A upsell opportunity surfaced through independent research into operational pain, not through a customer request or renewal conversation. I built the commercial case, ran the process, and closed it without solutions engineering support, in under three months against a twelve-month typical cycle.
£115K+ closed. Three months against a twelve-month typical cycle.
Inherited an account with a broken commercial relationship. Led with listening, surfaced every concern in a single discovery conversation, and built a mutual action plan around what the customer actually needed. The relationship reset, trust was rebuilt from the ground up, and the contract increased by 300%.
Contract increased 300%. Recovered account became an active reference.
Won two major competitive RFPs in parallel, running across procurement, IT and legal simultaneously at two of the UK's largest retailers. Internal advocacy ran deep enough that a champion at one account shared the competitor's pitch deck unprompted. Both processes closed in the same quarter.
Two simultaneous competitive wins. Both closed in Q1 2026.
Joined a retail technology startup with no commercial function, no account management process, and no precedent. Built the playbook from scratch, then executed it at scale. The function grew from one person to a team of twenty, across twelve global enterprise accounts and 350+ retail locations.
From zero to twelve global enterprise accounts. Five promotions in five years.